Broadcasting & Cable
Why this Matters

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Why This Matters: Disney is just the latest high-profile content maker to place an emphasis on direct-to-consumer platforms. Top pay TV programming chiefs doubled down... [Read More]
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Why This Matters: Nets are hungrier than ever for top talent in this peak TV universe, and are willing to give the right creatives extraordinary... [Read More]
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Why This Matters: Programmers see Emmy recognition as evidence that they're creating quality shows that resonate with audiences. Cable networks and streaming services found a... [Read More]
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Why This Matters: Plans to reinvent a network don't often work, but when they do, the industry watches carefully. The Emphatic Showing by TNT in... [Read More]
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WHY THIS MATTERS: Longevity is the goal in syndication, and SPT's Dr. Oz enters rarefied company as it enters its 10th season this fall. Just... [Read More]
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Why This Matters: Planners and strategists a have front row seat when it comes to knowing what advertisers need in an evolving media business. Artificial... [Read More]
Tags: Matters - Media - AI
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