Author: Sapna Maheshwari

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Two members of Congress asked for details of practices concerning the personal data of viewers younger than 13. [Read More]
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In a hype-fed industry, Ritual seemed refreshingly low-key. But it has a habit, in its marketing, of quoting from web posts it paid for. [Read More]
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The father of a 6-year-old victim has tried to erase lies about his son from the internet, but Automattic, which runs WordPress, says "untrue content... [Read More]
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The once-plush company behind Vogue and The New Yorker lost $120 million last year, The New York Times reports. ... [Read More]
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Anna Wintour is staying, but the once-plush company behind Vogue and The New Yorker lost $120 million last year. [Read More]
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Earlier this summer, Chipotle's new chief marketing officer outlined a lofty vision for the bu... [Read More]
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Read more about Why brands are seeking a lifestyle status, trying strategy of using emotion on Business Standard. The rise of 'lifestyle' marketing ploys are... [Read More]
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No longer anonymously run, Sleeping Giants continues its mission of alerting companies to where their digital ads end up. [Read More]
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In a letter to the Federal Trade Commission, Edward J. Markey and Richard Blumenthal expressed concern that Samba TV wasn't transparent with viewers about data... [Read More]
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Mr. Sorrell and his new firm, S4 Capital, beat out the advertising giant, his former company, for the purchase of MediaMonks... [Read More]
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For an article on the little-known ways smart TVs are selling data about our viewing habits to advertisers, I got deep into the weeds of... [Read More]
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In recent years, data companies have harnessed new technology to immediately identify what people are watching on internet-connected TVs, then using that information to send... [Read More]
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Data companies have harnessed new technology to immediately identify what people are watching on internet-connected TVs, then using that information to send targeted advertisements to... [Read More]
Even if viewers decide to investigate what is being shared and with whom, finding the terms of service is sometimes cumbersome. And most consumers don't... [Read More]
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The growing concern over online data and user privacy has been focused on tech giants like Facebook and devices like smartphones. But people's data is... [Read More]
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A defamation lawsuit may expose the creators of the account, called Diet Madison Avenue, that published the names of alleged harassers in the ad industry. [Read More]
The crowd stands and cheers for the network's leader, Leslie Moonves, in what may have been his final appearance at the network's annual event. [Read More]
Shari Redstone hopes to merge the network with Viacom. But the CBS head, Leslie Moonves, has other ideas. Now, a judge is working to settle... [Read More]
With its ownership in limbo, the network turns the spotlight on Jamie Foxx, Sean Combs, Ryan Murphy and Tim Allen, who gets few laughs. [Read More]
Parents will be able to handpick the channels and topics their children can view on the app, which has been criticized for allowing disturbing content... [Read More]
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