Author: Tanya Dua

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A Business Insider investigation of Instagram's IGTV showed how rampant brand safety issues remain in digital video. Media execs say that IGTV isn't as sophisticated... [Read More]
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The future of media agencies is as grim as ever, according to a new report by market research firm Forrester released this week. Continuing transparency... [Read More]
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Former consultant and eBay executive Jordan Glazier is unveiling Wildlink, a platform that rewards consumers for making recommendations. [Read More]
Former consultant and eBay executive Jordan Glazier is unveiling Wildlink, a platform that rewards consumers for making recommendations across social and digital channels, while driving... [Read More]
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Former consultant and eBay executive Jordan Glazier is unveiling Wildlink, a platform that rewards consumers for making recommendations across social and digital channels, while driving... [Read More]
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Instagram is looking to ramp up shopping on the platform, expanding shopping tags to stories globally and also launching a dedicated shopping channel on Explore.... [Read More]
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Los Angeles Times owner Patrick Soon-Shiong is considering bidding for newspaper publisher Tronc, according to people familiar with the matter. Soon-Shiong is considering a... [Read More]
Flickr/NHS Confederation Los Angeles Times owner Patrick Soon-Shiong is considering bidding for newspaper publisher Tronc, according to people familiar with the matter. ... [Read More]
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Snapchat has attacked other platforms for growth hacking, or boosting their usage through tactics like sending push notification alerts to users. But it seems to... [Read More]
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Uber tapped seasoned marketing executive Rebecca Messina as its first-ever global chief marketing officer this week. Business Insider caught up with Messina, who said that... [Read More]
Tags: Uber - Messina - brand
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Snap's chief strategy chief Imran Khan is leaving, the company said Monday. Ad executives say that they while Khan steering Snap to an IPO was... [Read More]
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Brands including Cisco, Smirnoff, Budweiser, and Benefit Cosmetics are using Instagram Stories as a testing ground. [Read More]
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Brands including Cisco, Smirnoff, Budweiser, and Benefit Cosmetics are using Instagram Stories as a testing ground. These marketers have been posting free Stories to Instagram... [Read More]
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With their spending power estimated to surpass $3.39 trillion this year, millennials remain one of the most important demographics for brands. And that is... [Read More]
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Nike's latest "Just Do It" ad featuring former NFL quarterback Colin Kaepernick has prompted huge backlash. But ultimately, it's still a win for the brand,... [Read More]
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Brands are paying teens to make AR ads on Snapchat for a fraction of what they originally used to cost. Previously they had to shell... [Read More]
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Snapchat has an exclusive program to help keep its biggest brand partners ahead of the curve on augmented reality. The "AR Partnership Program" is a... [Read More]
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BI PRIME: Soon-Shiong, through his investment firm Nant Capital, is in discussions to partner with private equity firm Donerail Group, led by hedge fund manager... [Read More]
Biotech billionaire and Los Angeles Times owner Patrick Soon-Shiong is in talks to join an investor group bidding for newspaper publisher Tronc. Soon-Shiong, through his... [Read More]
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Ad tech veteran and former Undertone CEO and chairman Michael Cassidy has launched a family office fund, and his first big investment is in e-commerce... [Read More]
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