Author: Tanya Dua

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An ad slot during the Super Bowl doesn't come cheap. CBS is charging north of $5 million for a 30 second-spot in the game this... [Read More]
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Gillette has knocked it out of the park with its ad addressing the #MeToo movement, say brand experts. By appealing to increasingly belief-conscious consumers, Gillette... [Read More]
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Shaving giant Gillette knew that its new ad addressing the #MeToo movement would be divisive. But the brand still went ahead with it in order... [Read More]
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Snap's head of HR, Jason G. Halbert, is leaving the company. He is the latest in a string of executives to leave Snap in recent... [Read More]
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Direct-to-consumer brands are shaking up not just retail and advertising, but also the customer experience. Legacy brands including Mastercard and MetLife to Marriott are responding... [Read More]
A Business Insider investigation of Instagram's IGTV showed how rampant brand safety issues remain in digital video. Media execs say that IGTV isn't as sophisticated... [Read More]
The future of media agencies is as grim as ever, according to a new report by market research firm Forrester released this week. Continuing transparency... [Read More]
Former consultant and eBay executive Jordan Glazier is unveiling Wildlink, a platform that rewards consumers for making recommendations. [Read More]
Former consultant and eBay executive Jordan Glazier is unveiling Wildlink, a platform that rewards consumers for making recommendations across social and digital channels, while driving... [Read More]
Former consultant and eBay executive Jordan Glazier is unveiling Wildlink, a platform that rewards consumers for making recommendations across social and digital channels, while driving... [Read More]
Instagram is looking to ramp up shopping on the platform, expanding shopping tags to stories globally and also launching a dedicated shopping channel on Explore.... [Read More]
Los Angeles Times owner Patrick Soon-Shiong is considering bidding for newspaper publisher Tronc, according to people familiar with the matter. Soon-Shiong is considering a... [Read More]
Flickr/NHS Confederation Los Angeles Times owner Patrick Soon-Shiong is considering bidding for newspaper publisher Tronc, according to people familiar with the matter. ... [Read More]
Snapchat has attacked other platforms for growth hacking, or boosting their usage through tactics like sending push notification alerts to users. But it seems to... [Read More]
Uber tapped seasoned marketing executive Rebecca Messina as its first-ever global chief marketing officer this week. Business Insider caught up with Messina, who said that... [Read More]
Tags: Uber - Messina - brand
Snap's chief strategy chief Imran Khan is leaving, the company said Monday. Ad executives say that they while Khan steering Snap to an IPO was... [Read More]
Brands including Cisco, Smirnoff, Budweiser, and Benefit Cosmetics are using Instagram Stories as a testing ground. [Read More]
Brands including Cisco, Smirnoff, Budweiser, and Benefit Cosmetics are using Instagram Stories as a testing ground. These marketers have been posting free Stories to Instagram... [Read More]
With their spending power estimated to surpass $3.39 trillion this year, millennials remain one of the most important demographics for brands. And that is... [Read More]
Nike's latest "Just Do It" ad featuring former NFL quarterback Colin Kaepernick has prompted huge backlash. But ultimately, it's still a win for the brand,... [Read More]
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