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BII This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Snapchat has partnered with 14 companies to help brands make the "post-swipe" ad experience more enjoyable for users. The term refers to what users are shown after they swipe up on one of Snapchat's full screen ads. The new partners include companies like Whalar, TreSensa, Entrypoint, and Popwallet and have a wide range of expertise, including influencer marketing, playable ads, 360-degree video, and mobile coupons. Snapchat has already created some interactive post-swipe ad experiences for brands.Budweiser... [Read More]
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