BII This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here. Sephora provides the most personalized customer experience, according to Sailthru's first annual Retail Personalization Index. The Index was based on a survey of more than 13,000 US and UK customers, and rated 100 retail brands on how well they personalized the customer experience across four areas — website, email, mobile, and other. JustFab and Walmart ranked second and third in the Index, respectively. Here's how the Index's top scorers are staying ahead of the personalization curve: ... [Read More]
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