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YouTube wants to expand learning opportunities on its platform, which also helps it add more brand-safe content marketers want to advertise next to. ... [Read More]
Comic Amy Schumer doesn't think anything is funny about the way she feels the NFL has treated Colin Kaepernick. So she wants to hit the... [Read More]
TBS, TNT and the other entertainment-focused cable networks owned by AT&T's Turner make all kinds of programs for viewers. A new unit that is launching... [Read More]
"Hitting the nfl with the advertisers is the only way to hurt them," she said. [Read More]
This content analysis compared gender-alcohol associations presented in alcohol advertisements in Ms. and Sports Illustrated from 1973 to 1988. Analysis focused on (1) changes in... [Read More]
It is a dominant force that I think at times we don't even consider its influence over us. Advertisers and marketing executives know its power,... [Read More]
Lawsuit Filed: Not only did Facebook inflate ad-watching metrics by up to 900 percent, it knew for more than a year that its average-viewership... [Read More]
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Canadian TV companies still have work to do to keep viewers and continue to attract advertisers, Doug Murphy says. [Read More]
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Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers. [Read More]
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Legal action brought by advertisers claims the social network knew about problems in metrics in 2015. [Read More]
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According to Politico, "big advertisers are still steering clear of" Fox News' The Ingraham Angle "months after a series of activist-listed boycotts scared off many... [Read More]
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Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers. [Read More]
That no one watches video ads. [Read More]
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In Thursday's Money Matters, Jane King discusses Apple's new privacy website that shows all the data the company has on you, a report which states... [Read More]
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The European Union's General Data Protection Regulation is a gnarly hairball of regulation; on the one hand, it makes it virtually impossible to collect mountains... [Read More]
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Allegations that Facebook misled advertisers about video viewership have reignited debate about who is to blame for the publishing industry's ill-fated bet on video produced... [Read More]
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How Teen Vogue uses bespoke activations and integrations to attract partnerships. [Read More]
Not only did Facebook inflate ad-watching metrics by up to 900 percent, it knew for more than a year its average-viewership estimates were wrong and... [Read More]
Not only did Facebook inflate ad-watching metrics by up to 900 percent, it knew for more than a year its average-viewership estimates were wrong and... [Read More]
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A new report published by Politico examines the rejection that Fox News' most prominent programs are experiencing from advertisers. [Read More]
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